National push for Kettle Ridge Crisps

12 November, 2010

The Ridge Crisps launched by Kettle Chips last month are being given an advertising push that will run nationally until the end of November.

The ads – which are aimed at 25 to 40-year-olds and position the snack as “ridged for extra wallop” – will appear in supplements for the Sunday Times and the Sun, in addition to retailer magazines and publications including Heat, Hello! and Grazia.

Kettle Ridge Crisps have been

aunched in four flavours – flamed steak, cheese & onion, spicy chilli and salt & malt vinegar – and have an rrp of £1.59 for a 150g bag.




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