MP slams ‘unholy price war’ in multiples

26 November, 2010

MPs have been told that an “unholy price war” has broken out in the spirits aisles.

Referring to coverage in the last issue of OLN, Liberal Democrat MP Greg Mulholland quoted a series of promotions on major brands, which he described as “irresponsible”.

The MP for Leeds North West, who chairs the All-Party Parliamentary Save the Pub Group, said: “An unholy price war has broken out in the supermarkets over the sale of alcohol. Tesco is now offering two 70cl bottles of top spirit brands for just £20, Asda is selling 1-litre bottles of spirits for just £15, and Sainsbury’s and Morrisons are selling Baileys at half price.

“The Save the Pub Group welcomes the government’s intentions to bring in a ban on below-cost selling but can I ask for a statement on when that will happen and if it will cover irresponsible promotions?”?Speaking ahead of his resignation, Commons leader Sir George Young said: “I can confirm the government will shortly be introducing relevant legislation, setting a framework where licensing authorities are properly able to address pressures caused by excessive late-night drinking. It is also our policy to ban the sale of alcohol below-cost in supermarkets.”??

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