Beers of Europe plans microbrewery

26 November, 2010

Specialist beer retailer Beers of Europe is working on plans to add a microbrewery at its base at Setchey in Norfolk.

The company is looking at options including redevelopment of the 19,000sq ft former grain store in which its current 5,000sq ft trading space is sited, or a new build on a neighbouring four-acre site owned by the Clark family, which runs the business.

“We want to get a licence so we can have a small bar and sell people a sample of 10 different beers,” said managing director Derek Clark.

“If people see something in the shop, they’re not going to buy it if they don’t know what it is, so this is a way of getting round that.”?Clark said the aim was to bring the microbrewery project to fruition by late 2011.

The company has gained planning permission for light industrial use for the vacant site next to its current store.

Clark said if this development option was pursued it would involve rebuilding the whole retail space.

“We’re not going to become known for average beer,” Clark added. “There’s a lot of talent out there – a lot of people who can brew but not many real artists, but that’s what we’ll be looking for.”




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