Seasonal sampling drive for Iron Press

26 November, 2010

Halewood International is supporting its Iron Press range of soft drinks for men with a pre-Christmas sampling drive and social media campaign.

The push will aim to promote the product as a positive choice for men during an evening in with friends.

The campaign is a response to a survey of 2,000 men which showed that 42% would rather stay at home than face an evening at a friend’s house sipping cola or lemonade.

Head of innovation Richard Clark said: “By making soft drinks more accessible for men though taste and presentation, the usual monotony associated with them will be removed.”?Iron Press is available in apple and lemon flavours with a 50cl bottle selling for a recommended £1.89.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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