atest to launch a crinkle version of its product.
Tyrrells Furrows follows hot on the heels of Kettle Ridge crisps, launched in September.
The Tyrrells range comprises Sea Salted, Sea Salt & Vinegar and Mature Cheddar & Pickled Onion.
All are available in 40g snack-sized packs and 150g sharing bags, with rrps at 70p and £1.70 respectively.
Waitrose is listing the new product nationally and it will also be made available to the independent trade.
The crisps are made from potatoes grown within a 40km radius of Tyrrells’ Herefordshire base, using Lady Rosetta and Lady Claire potatoes, chosen for their “excellent chipping qualities”, the company said.