Morgenrot adds Fischer to line-up

26 November, 2010

Wine and beer importer Morgenrot has taken on the UK distribution for Heineken-owned French beer brand Fischer.

The brand joins Morgenrot’s world beer line-up which includes Spain’s Cruzcampo and Alhambra, and the German brands Krombacher and Kaiserdom.

The range from Strasbourg-based Fischer comprises Fischer Tradition, a golden lager at 6% abv, and Fischer Reserve Ambrée, a 6.3% amber beer. Both beers come in 65cl swing-top bottles.

Senior national account manager Graham Archibald said: “The Fischer brand completes what has been a hugely successful world beer expansion for our company in 2010.

“The Fischer brand offers unrivalled quality and will appeal to discerning beer drinkers, UK consumers who have holidayed in France and consumers who enjoy French cuisine.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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