Jameson hosts cult film screenings

26 November, 2010

Jameson Irish whiskey is staging a number of Cult Film Club events until March.

The events involve showing movies in atmospheric venues, with recent screenings of Psycho and Quatermass and the Pit taking place at the Union Chapel in London.

Future screenings include Aliens and Control, and will take place in London, Liverpool and Manchester.

Winter cocktails, including the Jameson Irish Mule and a Hot Toddy, will be served at the events.

The season is aimed at building awareness of the brand among 25 to 34-year-old aspirational men.

Patrick Venning, head of marketing for the brand at Pernod Ricard UK, said: “Cult films are highly relevant to our target audience and the events promote the modern, sociable elements of Jameson.”

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