WKD offers drinkers the ultimate prize

26 November, 2010

RTD brand WKD is offering consumers the chance to win whatever they want – as long as brand owner Beverage Brands likes the idea.

The Christmas competition will appear on over 500,000 multipacks to drive consumers to a Facebook page to make their claims.

The winners will be those who submit the most original ideas.

The brand is also seeking business-related Christmas present requests from retailers at wkd.co.uk/trade.

“While it’s important to build sales for retailers through consumer offers, we also want to reward stockists and involve them,” said marketing director Debs Carter.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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