Cherrygood was founded in the summer of 2009 by John Heseltine and Martin Hall. Heseltine is the founder of the Lovejuice retail chain which he sold for £3.4 million in 2007.
The company is producing Original, Light and Cherry & Berry products, all sold in 1-litre packs, with listings in Asda, Morrisons, Sainsbury’s, Tesco and Waitrose.
It has seen sales climb to £1.2 million in its first financial year, in a juice and smoothies market which has declined by £114 million in the past two years.
The company claims its US-sourced ?Montmorency cherry juice has several health benefits including containing more antioxidants per glass than five portions of bananas, tomatoes, watermelon, peas or carrots.