Seasonal sampling drive for Iron Press

26 November, 2010

Halewood International is supporting its Iron Press range of soft drinks for men with a pre-Christmas sampling drive and social media campaign.

The push will aim to promote the product as a positive choice for men during an evening in with friends.

The campaign is a response to a survey of 2,000 men which showed that 42% would rather stay at home than face an evening at a friend’s house sipping cola or lemonade.

Head of innovation Richard Clark said: “By making soft drinks more accessible for men though taste and presentation, the usual monotony associated with them will be removed.”?Iron Press is available in apple and lemon flavours with a 50cl bottle selling for a recommended £1.89.

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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