Tyrrells joins the crinkly masses

26 November, 2010

Premium crisp brand Tyrrells is the

atest to launch a crinkle version of its product.

Tyrrells Furrows follows hot on the heels of Kettle Ridge crisps, launched in September.

The Tyrrells range comprises Sea Salted, Sea Salt & Vinegar and Mature Cheddar & Pickled Onion.

All are available in 40g snack-sized packs and 150g sharing bags, with rrps at 70p and £1.70 respectively.

Waitrose is listing the new product nationally and it will also be made available to the independent trade.

The crisps are made from potatoes grown within a 40km radius of Tyrrells’ Herefordshire base, using Lady Rosetta and Lady Claire potatoes, chosen for their “excellent chipping qualities”, the company said.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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