Morgenrot adds Fischer to line-up

26 November, 2010

Wine and beer importer Morgenrot has taken on the UK distribution for Heineken-owned French beer brand Fischer.

The brand joins Morgenrot’s world beer line-up which includes Spain’s Cruzcampo and Alhambra, and the German brands Krombacher and Kaiserdom.

The range from Strasbourg-based Fischer comprises Fischer Tradition, a golden lager at 6% abv, and Fischer Reserve Ambrée, a 6.3% amber beer. Both beers come in 65cl swing-top bottles.

Senior national account manager Graham Archibald said: “The Fischer brand completes what has been a hugely successful world beer expansion for our company in 2010.

“The Fischer brand offers unrivalled quality and will appeal to discerning beer drinkers, UK consumers who have holidayed in France and consumers who enjoy French cuisine.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter