Watchdog rules in favour of Estrella

26 November, 2010

A cinema ad for Estrella Damm beer has been given the all clear from the Advertising Standards Authority following complaints that it linked alcohol to sexual success.

The ad for the beer, which is distributed and marketed by Wells & Young’s, showed a man getting off a boat at an island, meeting two women and the three travelling around together.

Text on the screen next to a bottle of Estrella said: “Good times never end if there’s something to remind you of them.”?The ASA said alcohol was not used in the ad as a “seductive instrument”.

“We considered that viewers would interpret the message of the ad in terms of an association of the Estrella brand with a pleasant and memorable holiday atmosphere,” it said.

“We therefore concluded that the ad was not irresponsible.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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