Two-for-one meals with Phileas Fogg

26 November, 2010

UBUK is running a two-for-one dining on-pack promotion to support its Phileas Fogg snacks range.

Consumers will receive a voucher when they enter a code on the brand’s website, which will entitle them to a second main meal free when they buy the first at over 1,000 participating restaurants.

There will also be competition prizes on offer to consumers buying three or more packs, including a holiday for two in Bali, free copies of Olive magazine and a world cuisine recipe book published by the Gourmet Society, which is partnering the snack brand in the promotion.

George Johnson, UBUK’s marketing director for bagged snacks, said: “This is the perfect vehicle to communicate the brand’s heritage and taste credentials.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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