Halewood takes up peak TV ad slots

26 November, 2010

Halewood International is to advertise its Lambrini and Crabbie’s brands on TV in the pre-Christmas period.

The Lambrini campaign will launch across ITV and Channel 4 regions, with national multi-channel coverage including Sky1, E4 and Living.

The ad will appear around peak time shows including Coronation Street, I’m a Celebrity Get Me Out of Here, Celebrity Juice and Come Dine With Me.

Crabbie’s will be advertised nationally on ITV, Channel 4, Five and multi-channels including Sky1, Dave and ITV2.

Marketing director Graham Oak said: “Halewood International is placing considerable investment behind both brands during the key Christmas period to support our retail customers and recruit new consumers to the brands.

“The TV campaigns will both be supported by consumer PR and social media activity.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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