The Lambrini campaign will launch across ITV and Channel 4 regions, with national multi-channel coverage including Sky1, E4 and Living.
The ad will appear around peak time shows including Coronation Street, I’m a Celebrity Get Me Out of Here, Celebrity Juice and Come Dine With Me.
Crabbie’s will be advertised nationally on ITV, Channel 4, Five and multi-channels including Sky1, Dave and ITV2.
Marketing director Graham Oak said: “Halewood International is placing considerable investment behind both brands during the key Christmas period to support our retail customers and recruit new consumers to the brands.
“The TV campaigns will both be supported by consumer PR and social media activity.”