WKD offers drinkers the ultimate prize

26 November, 2010

RTD brand WKD is offering consumers the chance to win whatever they want – as long as brand owner Beverage Brands likes the idea.

The Christmas competition will appear on over 500,000 multipacks to drive consumers to a Facebook page to make their claims.

The winners will be those who submit the most original ideas.

The brand is also seeking business-related Christmas present requests from retailers at wkd.co.uk/trade.

“While it’s important to build sales for retailers through consumer offers, we also want to reward stockists and involve them,” said marketing director Debs Carter.




Bookmark this


Site Search

COMMENT

Welcoming the wine rookie

It’s all true. Wine writers loaf around in a state of partial inebriation and partial undress, bitching about having to taste free wine all day and using recondite words like malolactic, terroir and recondite. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter