Global campaign for Havana Club rum

25 November, 2010

Havana Club rum is being supported with a new global campaign emphasising its Cuban roots.

The Nothing Compares to Havana campaign will feature print, billboard, radio and cinema advertising, as well as online activity and PR support.

Pernod Ricard UK said the campaign features a series of snapshots of life in the Cuban capital, reflecting the city’s “humanity, spontaneity and creativity”.

The advertising was previewed at this year’s Notting Hill carnival and will reach 63% of 25 to 34-year-old males in the UK, the company added. The cinema campaign will take in both art house and mainstream venues and focus on The Social Network.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know