Global campaign for Havana Club rum

25 November, 2010

Havana Club rum is being supported with a new global campaign emphasising its Cuban roots.

The Nothing Compares to Havana campaign will feature print, billboard, radio and cinema advertising, as well as online activity and PR support.

Pernod Ricard UK said the campaign features a series of snapshots of life in the Cuban capital, reflecting the city’s “humanity, spontaneity and creativity”.

The advertising was previewed at this year’s Notting Hill carnival and will reach 63% of 25 to 34-year-old males in the UK, the company added. The cinema campaign will take in both art house and mainstream venues and focus on The Social Network.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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