Global campaign for Havana Club rum

25 November, 2010

Havana Club rum is being supported with a new global campaign emphasising its Cuban roots.

The Nothing Compares to Havana campaign will feature print, billboard, radio and cinema advertising, as well as online activity and PR support.

Pernod Ricard UK said the campaign features a series of snapshots of life in the Cuban capital, reflecting the city’s “humanity, spontaneity and creativity”.

The advertising was previewed at this year’s Notting Hill carnival and will reach 63% of 25 to 34-year-old males in the UK, the company added. The cinema campaign will take in both art house and mainstream venues and focus on The Social Network.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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