The campaign, organised by the Portman Group, aims to raise awareness of the industry’s own code of practice which sets down strict rules for drinks producers.
A series of full-page ads in the media will highlight the rules and invite people to be on the look-out for products or marketing campaigns which do not comply.
Complaints made under the code are assessed by an independent panel. More than 70 drinks have been taken off the shelves in the last decade after the panel ruled they were packaged or promoted irresponsibly.
Portman chief executive David Poley said: “The vast majority of drinks producers do market their products responsibly – they follow the rules and seek our expert advice before launching their products. They are serious about creating a responsible drinking culture and this is reflected in the dramatic fall in products which have breached our code in recent years.
“However, we have zero tolerance for irresponsible alcohol marketing and urge people to complain to us if they see an inappropriate product or campaign.”