Posters will appear on 500 sites across southern England leading up to Christmas, with four executions picking up the themes of a current TV campaign.
John Roberts, managing director of Fullerís Beer Co, said: ďWeíve received such fantastic feedback about our campaign that we decided it was time to step it up a notch and bring it to a whole new audience.Ē
May added: ďLondon Pride is a British classic that deserves wider fame and fortune. More than that, itís absolutely bloody lovely. I donít really do advertising, but for a beer like this, Iím happy to make an exception."
The poster ads are part of a £2 million campaign comprising TV, digital and print elements.