Local beers bring off-trade success to Marston's

03 December, 2010

Marstonís says increased sales of its local ale brands in supermarkets have helped grow volumes and profits in a challenging beer market.

Sales of Marstonís-brewed beer, including Pedigree, Hobgoblin and Brakspear, were up 4.5% to £106.1 million in the year to October 2.

Marstonís has around 60 beers in its portfolio and local brands performed strongly in supermarkets. Star performers in the multiple grocers included Ringwood (up 16%); Wychwood (up 5%) and Jennings (up 13%). This new off-trade focus did result in a small dip in beer margins, the company admitted.

In its report it added: ďIn the take-home market we have successfully built on our strong 2009 performance, with premium ales up 11%.

ďTake-home volumes now account for 44% of our external ale sales volume. We have achieved strong premium ale performance across the brand range, with Marstonís up 9%, Hobgoblin up 18%, Jennings up 53% and Ringwood up 187%.Ē




Bookmark this


Site Search

COMMENT

Rosť tinted glasses

I†was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosť has subtly but steadily become a stalwart of many merchantsí ranges, with Provence firmly at the top and asked for by name.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter