Local beers bring off-trade success to Marston's

03 December, 2010

Marston’s says increased sales of its local ale brands in supermarkets have helped grow volumes and profits in a challenging beer market.

Sales of Marston’s-brewed beer, including Pedigree, Hobgoblin and Brakspear, were up 4.5% to £106.1 million in the year to October 2.

Marston’s has around 60 beers in its portfolio and local brands performed strongly in supermarkets. Star performers in the multiple grocers included Ringwood (up 16%); Wychwood (up 5%) and Jennings (up 13%). This new off-trade focus did result in a small dip in beer margins, the company admitted.

In its report it added: “In the take-home market we have successfully built on our strong 2009 performance, with premium ales up 11%.

“Take-home volumes now account for 44% of our external ale sales volume. We have achieved strong premium ale performance across the brand range, with Marston’s up 9%, Hobgoblin up 18%, Jennings up 53% and Ringwood up 187%.”




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