The online retailer, founded two years ago, said the money would come from its 100,000 customers, whose purchases have already helped 22 winemakers set up shop, creating 85 new wines.
The company said: “The majority of the money will go towards our existing winemakers who are looking to further improve the quality of their range, and the rest will be used to attract new winemaking talent to the UK, who don’t have the cash flow or support network to do so.”
Naked Wines allows customers to become “angels” by committing to making regular purchases. This system has benefited husband and wife team Felipe and Constanza Garcia of Bravado Wines in Chile. The couple raised the funds to go it alone when over 1,000 Naked Angels pre-ordered 18,000 bottles of their first solo vintage in one afternoon. They went on to win the Best Sauvignon Blanc trophy at this year’s Wines of Chile Awards.