Chang redesign reinforces Thai heritage

10 December, 2010

Chang has undergone a packaging revamp to reinforce the brand’s Thai credentials.

Bottles are now lightweight and the outers for the 24- and six-packs have also changed to make them “more visually powerful and dynamic”, according to a spokeswoman.

“The packaging not only communicates the brand heritage, but also makes it more visually impactful and also communicates our brand assets to the consumer on shelf,” she added.

The lager, owned by Thai Beverage, has also extended its sponsorship deal with Everton Football Club. The extension takes the partnership up to 2014 and is the longest-running current shirt sponsorship deal in the Premier League.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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