Chang redesign reinforces Thai heritage

10 December, 2010

Chang has undergone a packaging revamp to reinforce the brand’s Thai credentials.

Bottles are now lightweight and the outers for the 24- and six-packs have also changed to make them “more visually powerful and dynamic”, according to a spokeswoman.

“The packaging not only communicates the brand heritage, but also makes it more visually impactful and also communicates our brand assets to the consumer on shelf,” she added.

The lager, owned by Thai Beverage, has also extended its sponsorship deal with Everton Football Club. The extension takes the partnership up to 2014 and is the longest-running current shirt sponsorship deal in the Premier League.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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