Nestlé develops new taste for Aero

10 December, 2010

Nestlé Confectionery is launching an orange flavour of its 125g Aero blocks in January.

It will be available in £1 price-marked and unmarked formats.

Nestlé claims that sales of the existing peppermint and milk chocolate blocks have increased by 70%, with 22 million units sold in the year to November 6.

Graham Walker, Nestlé UK trade communications manager, said: “Sales of our Aero blocks are flying off the shelves, especially the £1 price-marked packs.

“Rounded price points and price-marked packs appeal to value-conscious consumers.”

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know