Nestlé develops new taste for Aero

10 December, 2010

Nestlé Confectionery is launching an orange flavour of its 125g Aero blocks in January.

It will be available in £1 price-marked and unmarked formats.

Nestlé claims that sales of the existing peppermint and milk chocolate blocks have increased by 70%, with 22 million units sold in the year to November 6.

Graham Walker, Nestlé UK trade communications manager, said: “Sales of our Aero blocks are flying off the shelves, especially the £1 price-marked packs.

“Rounded price points and price-marked packs appeal to value-conscious consumers.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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