NestlÚ develops new taste for Aero

10 December, 2010

NestlÚ Confectionery is launching an orange flavour of its 125g Aero blocks in January.

It will be available in ú1 price-marked and unmarked formats.

NestlÚ claims that sales of the existing peppermint and milk chocolate blocks have increased by 70%, with 22 million units sold in the year to November 6.

Graham Walker, NestlÚ UK trade communications manager, said: ôSales of our Aero blocks are flying off the shelves, especially the ú1 price-marked packs.

ôRounded price points and price-marked packs appeal to value-conscious consumers.ö




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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