CCE offers free drinks to drivers
Published:  10 December, 2010

CCE has linked up with the Department for Transport for a campaign to give soft drinks away this Christmas.

The Coke and Schweppes distributor is offering a BOGOF deal for designated drivers in 8,000 on-trade outlets.

Trading director Dave McNulty said: “Our aim is to work with even more of our customers to reach consumers with the designated driver message.

“It’s important to reward those who take their road safety responsibilities seriously without compromising the fun they can have at Christmas.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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