First Cape’s rugby link-up extended

10 December, 2010

First Cape has extended its sponsorship of rugby union’s British & Irish Lions to cover the 2013 tour to Australia.

The deal follows on from last year’s sponsorship of the Lions tour to South Africa – the country where the wine brand originated before extending to cover wine sourced form other New World countries.

First Cape brand ambassador Sir Ian McGeechan said: “Having seen First Cape’s plans for its Australian range, we have an eventful journey for the Lions and First Cape fans over the next three years.”?The brand has also embarked on a sampling campaign with a responsible drinking theme for its Café Collection range of reduced-alcohol wines.

The sampling tour for the 5.5% abv wines will focus on supermarkets, wholesalers, convenience stores and university campuses.

Greg Wilkins, joint director of First Cape supplier Brand Phoenix, said: “Consumers

have shifted towards lighter styles of wine.”

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English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

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