Magners is ninth Portman member

10 December, 2010

Magners GB, a division of C&C Group, has signed up to be the latest member of drinks industry watchdog the Portman Group.

C&C is the Ireland and UK-based manufacturer, marketer and distributor of brands including Magners cider, Gaymers cider, Blackthorn cider and Tennent’s lager.

Magners GB joins eight other member companies who, according to the Portman Group, are responsible for the majority of brands sold in the UK.

Gordon Johncox, managing director of Magners GB, said: “As a leading manufacturer of alcoholic drinks it is important to ensure we are responsible in everything we do and show leadership on best practice in the area of alcohol social responsibility.

“Responsible drinking is a key objective for the drinks trade and we recognise that more still needs to be done to educate consumers.

“By becoming members of the Portman Group, we can collectively continue to drive awareness of these issues and have valuable input when it comes to framing alcohol policy.”?Seymour Fortescue, chairman of the Portman Group, said: “By joining the Portman Group, Magners GB is demonstrating its serious commitment to marketing its products responsibly and in a way that does not encourage excessive or under-age drinking.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter