Ukrainian vodka hits UK’s shores

10 December, 2010

New drinks importer Imperial Ideals has launched a Ukrainian vodka.

Holodny Yar vodka comes in three tiers – standard, premium and lux – and the standard and premium versions, priced £12-£14 and £16-£18 respectively, have been released in the UK this month, targeting independent retailers, restaurants and bars.

The brand will be backed by a blogging website,, and is set to sign a deal to run a PR campaign imminently.

“It is Smirnoff prices but it is much smoother,” said Matt Ford, who is handling sales and distribution for Imperial Ideals.

The lux version is to launch next year, priced around £24-£26. ?There are also flavoured vodkas such as chilli and honey in the portfolio.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know