First Cape’s rugby link-up extended

10 December, 2010

First Cape has extended its sponsorship of rugby union’s British & Irish Lions to cover the 2013 tour to Australia.

The deal follows on from last year’s sponsorship of the Lions tour to South Africa – the country where the wine brand originated before extending to cover wine sourced form other New World countries.

First Cape brand ambassador Sir Ian McGeechan said: “Having seen First Cape’s plans for its Australian range, we have an eventful journey for the Lions and First Cape fans over the next three years.”?The brand has also embarked on a sampling campaign with a responsible drinking theme for its Café Collection range of reduced-alcohol wines.

The sampling tour for the 5.5% abv wines will focus on supermarkets, wholesalers, convenience stores and university campuses.

Greg Wilkins, joint director of First Cape supplier Brand Phoenix, said: “Consumers

have shifted towards lighter styles of wine.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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