Brand Phoenix expands reach

07 January, 2011

Brand Phoenix has signed a deal with Angove Family Winemakers to distribute the Australian winery’s brands in the UK and use its production for First Cape Australia, which is expected to hit the UK in 2013.

The agreement is part of the supplier’s strategy to branch out from its South African and Champagne base and take on more agencies from around the world.

Brand Phoenix director Steve Barton told OLN: “Producers around the world are looking at the UK, especially with the news about Constellation, and asking how they get access to the UK market.

“You have to be a pretty large operation these days to allow producers to sell at the prices they need to sell at for people to buy them. A retailer can buy into the Angove portfolio very simply as a bolt-on to Brand Phoenix.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter