Choc bars give indies an edge

07 January, 2011

Specialist confectionery cash and carry group Hancocks has launched two new chocolate bar ranges and is promising a raft of other new products this year.

The 100g Solo range has an rrp of 59p, which Hancocks said could provide a margin of 34%. It is available in four varieties: Dark, Milk, Milk Chocolate with Hazelnuts, and Milk Chocolate with Peanuts & Raisins.

The second new range is five 150g filled chocolate bars with an rrp of £1, giving a margin of 37%. The varieties in the filled bar range are: Marzipan, Amaretto, Whisky & Coffee, and Strawberry & Mint.

Purchasing director Jonathan Summerley said: “Many shoppers remain value-driven and independent retailers need to have some choice in confectionery. They can provide for this need while still remaining profitable.

“With branded chocolate multipacks available in the supermarkets for £1, smaller stores are left selling single branded bars for rrps in excess of 50p, squeezing their margins dry.”?He added: “In 2011, we intend to launch a good number of confectionery products, designed to help retailers establish a real point of difference.

“While big brands have their place and will drive footfall, they will never reward the smaller retailer with the best margins.

“It’s a case of getting the balance right for your store and remaining margin-savvy.”




Bookmark this


Site Search

COMMENT

Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter