The campaign sees the return to screens of its Kiss commercial as part of a £1 million marketing spend.
It runs for the next three weeks on ITV1, Channel 4 and Five.
The ad suggests consumers can “have their throat kissed” by Halls Soothers.
Trade communications manager Susan Nash said: “It is great that Halls Soothers will be back on our screens during the traditional winter cold and flu season.
“The campaign will raise awareness of the number-one selling brand at the time of year when medicated confectionery is most relevant, and help retailers to maximise sales.”