First Cape expands into new pack formats

07 January, 2011

First Cape has launched a four-pack of 50cl bottles for its core range of red, white and rosé wines as well as its 5.5% abv Café Collection wines.

Steve Rosser, director of supplier Brand Phoenix, said it was the first step in a major drive by the company to come up with products to meet different consumer needs.

“Other FMCG categories deploy easy-to-purchase multipacks significantly better than the wine industry,” said Rosser, “and we see this as an enormous customer requirement.

“Given the surge of convenience retailing, we believe this is the primary pack style for the sector.”




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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