VXi range extends to include Ginga

07 January, 2011

Continental Wine & Food has added a vodka-based ginger and lemon-favoured RTD to its VXi brand.

The 5% abv VXi Ginga Mix will be available in 70cl bottles with an rrp of £2.29.

Marketing manager Vicky Lee said: “Ginger really is the taste of the moment and is creeping into an increasing number of alcoholic and soft drinks options, demonstrating a wide-ranging consumer appeal.

“Ginger is an all-seasons taste and we expect lots of interest all year round. Our brand promotion messages will reinforce this.”

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