VXi range extends to include Ginga

07 January, 2011

Continental Wine & Food has added a vodka-based ginger and lemon-favoured RTD to its VXi brand.

The 5% abv VXi Ginga Mix will be available in 70cl bottles with an rrp of £2.29.

Marketing manager Vicky Lee said: “Ginger really is the taste of the moment and is creeping into an increasing number of alcoholic and soft drinks options, demonstrating a wide-ranging consumer appeal.

“Ginger is an all-seasons taste and we expect lots of interest all year round. Our brand promotion messages will reinforce this.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know