Booker expands Euro Shopper range

07 January, 2011

Booker has added two soft drinks to its Euro Shopper brand.

Citrus and Summer Fruits juice drinks are price-marked at 55p for a 50cl bottle, which the cash and carry group said gives a 31% profit on resale based on a wholesale price of £3.89 for 12 bottles.

Steve Fox, retail sales director, said: “Having a low price for shoppers, these products will increase sales and grow the juice drink category for retailers.

“They are available in a small-case size, so retailers do not have to invest a lot of cash to try the product.”

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know