Red Bull marks F1 win with can design

07 January, 2011

Red Bull has produced a limited edition can to mark victories for the Formula One team that bears its name in 2010.

The 47.3cl can features the images of world champion Sebastian Vettel and teammate Mark Webber, who helped Red Bull Racing to the constructors’ championship title.

It is the first time the can design for the market-leading energy drink brand has been changed in the UK.

Red Bull strategy and planning manager Gavin Lissimore said: “This is a really exciting piece of activity for Red Bull and the sports and energy category.

“We expect to add incremental value to the category while exciting consumers by building on the increased awareness and success of the F1 victory, on our fastest-growing SKU.”




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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