Valentine's posters for WKD
Published:  10 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart such as “man should only go down on one knee to tie his shoelaces” and “any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

Marketing director Debs Carter said: “This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers.”

The posters are available from a POS hotline on 0800 917 3450.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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