Valentine's posters for WKD
Published:  10 January, 2011

Beverage Brands has produced a series of tongue-in-cheek in-store Valentine’s Day posters for WKD.

The posters offer humorous guidance to men on affairs of the heart such as “man should only go down on one knee to tie his shoelaces” and “any chocolates you buy her must be your favourites”.

Each one has a space to display prices.

Marketing director Debs Carter said: “This fun approach gives WKD the chance to make topical comment and generate a tactical sales opportunity for retailers.”

The posters are available from a POS hotline on 0800 917 3450.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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