The product is now supplied in an amber bottle with a redesigned label. It is cold filtered and matured in oak, creating a medium-dry cider with a “fruity, floral aroma”, the company said. It is aimed at older male consumers.
Managing director Martin Thatcher said: “The Vintage label reflects the history and traditions of our family company, with an endorsement from my father, who is widely respected as a cider maker, having learned his skills from his father and grandfather before him. We know this is an aspect that our Vintage consumers really appreciate.”
Thatchers Vintage Cider has an abv of 7.4%, and an RRP of £1.97 for the 50cl bottle.