Guinness signs Six Nations deal

21 January, 2011

Guinness has signed a deal to be the official beer partner of rugby unionís RBS Six Nations.

The Diageo stout brand had partner deals with the English, Welsh and Scottish set-ups during last autumnís internationals, and is already the official beer of the Irish Rugby Football Union.

The Guinness Six Nations campaign will be fronted by Englandís Lewis Moody, Lee Byrne of Wales and Scotlandís Sean Lamont, and will include online video diaries and POS branding in stores and pubs.

Guinness marketing director John Roscoe said: ďThe new partnership gives us our largest ever presence in rugby with over 120 million TV audiences watching the Six Nations.Ē




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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