In-store promo offers Fursty Ferrets shirts

21 January, 2011

Badger has launched an on-pack, in-store promotion for its Fursty Ferret brand.

Consumers who collect 15 Fursty Ferret promotional crowns by mid-February can claim a free Badger Fursty Ferret T-shirt.

Brand manager Anna Corbett said: “We’re expecting a good take-up on this offer as T-shirt promotions are always very popular with Badger customers. We intend to run the promotion across 700,000 Fursty Ferret bottles, which we forecast to be in store until mid-February.

“We are also anticipating an increase in our Badger Sett Ale Club membership, as our aim is to achieve more than 100,000 members by the end of 2011.” The club is an online initiative where members can talk about their favourite Badger ales.

The khaki Fursty Ferret T-shirts show the ferrets reaching for a glass of the ale on the back with the Fursty Ferret logo on the front.




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Rosé tinted glasses

I was asked recently what I thought the biggest change had been in wine fashion in the past five years. My answer was unequivocal: sales of pink wines. From being a niche that expanded and contracted with the sunshine, rosé has subtly but steadily become a stalwart of many merchants’ ranges, with Provence firmly at the top and asked for by name.

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