Consumers who collect 15 Fursty Ferret promotional crowns by mid-February can claim a free Badger Fursty Ferret T-shirt.
Brand manager Anna Corbett said: “We’re expecting a good take-up on this offer as T-shirt promotions are always very popular with Badger customers. We intend to run the promotion across 700,000 Fursty Ferret bottles, which we forecast to be in store until mid-February.
“We are also anticipating an increase in our Badger Sett Ale Club membership, as our aim is to achieve more than 100,000 members by the end of 2011.” The club is an online initiative where members can talk about their favourite Badger ales.
The khaki Fursty Ferret T-shirts show the ferrets reaching for a glass of the ale on the back with the Fursty Ferret logo on the front.