Crabbie’s sponsors awards broadcast

21 January, 2011

Crabbie’s alcoholic ginger beer is to be the broadcast sponsor of the National Television Awards on ITV on January 26.

Brand owner Halewood International said sales of the product had increased dramatically after it sponsored last year’s screening of the event.

This year’s awards are expected to be seen by seven million viewers.

“The sponsorship provides an excellent opportunity for Crabbie’s to be involved with an event that engages with the great British public and fits well with the overall theme for our brand,” said senior brand manager Al Cross.

“With new Crabbie’s products launched in 2010 and more planned for this year, we are committed to providing significant investment in the brand and in continuing to build momentum and growth throughout 2011.”




Bookmark this


Site Search

COMMENT

Donald Trump: the US has much to learn from history

The reasons Donald Trump should not be left in charge of a shopping trolley, let alone the keys to the White House, are plentiful and well-documented – from his use of the word “bigly” and lamentable business legacy to his dubious post-modern feminist principles, quite astonishing lack of political acumen and, most worrying of all, his bewildering hair. 

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter