Whisky Shop goes digital

21 January, 2011

The Whisky Shop is planning a UK-wide TV ad campaign next Christmas following the success of its Scottish campaign this year.

The spirits specialist ran a terrestrial TV ad in Scotland for one month over Christmas, principally aimed at generating extra online sales.

“Web sales experienced a massive increase in Scotland,” said chain owner Ian Bankier.

“Our business is still weighted there at Christmas time and it had a huge?hit in terms of our sales there. It was successful and we are looking at doing the same again next year, or something similar in terms of a big marketing thrust at Christmas.”?Bankier said the business could not afford a UK-wide terrestrial campaign, but that a digital TV campaign, which would cost around the same as the terrestrial campaign in Scotland, was among the options he was considering.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know