Wolf Blass scores rugby sponsorship deal

21 January, 2011

Wolf Blass has signed up with the Rugby Football Union as the official wine of English rugby until June 2012.

The period covered by the deal includes England’s participation in the 2011 World Cup. Wolf Blass will supply wine to all of England’s fixtures at Twickenham and will have pitch-side and match-day programme advertising, access to players for promotional purposes and receive complimentary tickets.

Wolf Blass will also be served to hospitality and event guests at the stadium and be listed as a recommended wine by the Rugby Football Union Wine Club.

“This sponsorship represents an opportunity for retailers to take advantage of predicted high sales, especially before the Six Nations and the build-up to the World Cup, when awareness will be exceptionally high,” said senior brand manager Annabel Keech.

Paul Vaughan, business operations director of the RFU, added: “Many of our fans and customers are wine lovers and savvy wine drinkers, so this is a perfect partnership for us.”?Rugby content and a competition to win match tickets will feature at wolfblassplatinumclub.com.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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