Andrew Peace in sports ads tie-up

21 January, 2011

Australian wine brand Andrew Peace is spending a six-figure sum on perimeter advertising at high-profile cricket and rugby league matches in 2011.

The cricket deal is for 15 televised matches including England one-day and T20 matches in the summer, while the rugby league ads will be at 15 matches in the Super League and Championship after the new season starts in February.

Admitting that there was an irony in an Australian brand being associated with English cricket, brand owner Andrew Peace added: ďIím really excited about the development of our brand in the UK.Ē




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What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

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