Fosterís sponsors comedy awards

21 January, 2011

Fosterís is extending its sponsorship links with the world of comedy by backing the 2011 British Comedy Awards which take place tomorrow (January 22).

A nominations show was aired last weekend and a week of one-hour shows called Comicsí Choice were broadcast on Channel 4 leading up to the awards.

The live awards programme will also be shown on Channel 4, and will be hosted by Jonathan Ross.

Mark Given, brands director at Heineken UK, said: ďThe sponsorship of these long-running awards brings an exciting new dimension to a portfolio of comedy support, which also encompasses the Fosterís Edinburgh Comedy Awards and more than 100 hours of new comedy programming on Channel 4.Ē?




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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