Bland beer banned says new brewer

21 January, 2011

Cheshire’s newest brewery – Blue Ball, based in Runcorn – has opened its doors for business.

Business partners Matt Riley, founder of the Home Brew Supermarket, and Alex Haycraft who was a brewer in the USA for 12 years, set up the brewery to create flavoursome beers.

Riley said beer enthusiasts were becoming bored and disillusioned by the blandness of what is generally available. “Beers built to be cheap, inoffensive, and drunk by everyone the world over – beers that taste just like one another, created by accountants,” he said.

The Runcorn brewery is based in the industrial unit next door to Riley’s Home Brew Supermarket, a home brew shop with more than 3,000 products on its shelves.

Bookmark this

Site Search


Hofmeister may need more than the bear essentials to succeed

So, George The Bear is back. It’s hard for some of us oldies to fathom, but there are those under, say, 40 who can’t actually remember Hofmeister and feel the cultural jolt supplied by the return of both the bear and the beer whose marketing campaigns it used to front.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know