Relentless unleashes sugar-free variant

21 January, 2011

Coca Cola Enterprises has added a sugar-free style to its Relentless energy drink and has revamped the packaging for the whole range.

Relentless Libertus contains 20 calories per 50cl can and has the same caffeine, taurine and B vitamin levels as Relentless Origin.

The launch coincides with the introduction of sub-brand names and new-look packaging across the entire range. Relentless Juiced Tropical has been renamed Immortus and Juiced Berry is now named Devotion.

The Relentless brand is being backed by a 2011 marketing campaign that includes sponsorship links with music festivals, action sports and motor sports.




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemmingís Way is hardly the biggest milestone, but I donít need much of an excuse to pour myself a glass of champagne before getting dressed. Itís a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter