Nestlé extends its sharing bag line-up

21 January, 2011

Nestlé Confectionery has added Milkybar Giant Buttons, Rolo and Smarties to its sharing bag range.

And the company’s entire sharing line-up has been given new packaging that features “love to share” branding and improved resealability. It is being showcased in a £2 million TV campaign for Milkybar Giant Buttons.

IRI figures for the year to December 4 show the sharing bag category to be worth £788 million, up 9% on the previous year.

“The new look will have greater shelf stand-out and will increase the sharing appeal of the products,” said Nestlé UK trade communications manager Graham Walker.

Bookmark this

Site Search


English wine: a happy harvest for Christmas

All across England and Wales, vineyards are being harvested. Down winding country lanes come armies of welly-wearing conscripts wielding secateurs and buckets, ready to reap the rewards of our vines. Happily they come, their cheeks ruddy with pride. Half an hour later they’re crawling over muddy clods with lacerated hands, drenched in claggy juice and cold sweat, as if ploughing through an endurance race.

Click for more »
Upcoming events


Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know