Piccini expands outside Tuscany

21 January, 2011

Chianti producer Piccini is extending its brand to wines from outside Tuscany for the first time.

Chianti producer Piccini is extending its off-trade brand to wines from outside Tuscany for the first time.

The Piccini Italy brand will sit alongside the existing Piccini Tuscany in UK distributor PLB’s portfolio, and will comprise well-known wines form other Italian regions.

The first launch under the new brand is Montepulciano d’Abruzzo Riserva 2007, which is being listed by Sainsbury’s with an rrp of £9.99.

The wine has been aged for two years, meeting the Riserva regulations for a minimum of nine months in oak and two in bottle before release.

Martina Piccini, co-owner of the family-run winery, said: “Piccini Italy means that when we find something we think consumers will adore as much as we do, we have the perfect spot for it in our portfolio.”




Bookmark this


Site Search

COMMENT

What makes wine special

Reaching the 50th instalment of Hemming’s Way is hardly the biggest milestone, but I don’t need much of an excuse to pour myself a glass of champagne before getting dressed. It’s a better reason than I had for all 49 other instalments, anyway. Not that that stopped me.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter