Whisky Shop goes digital

21 January, 2011

The Whisky Shop is planning a UK-wide TV ad campaign next Christmas following the success of its Scottish campaign this year.

The spirits specialist ran a terrestrial TV ad in Scotland for one month over Christmas, principally aimed at generating extra online sales.

“Web sales experienced a massive increase in Scotland,” said chain owner Ian Bankier.

“Our business is still weighted there at Christmas time and it had a huge?hit in terms of our sales there. It was successful and we are looking at doing the same again next year, or something similar in terms of a big marketing thrust at Christmas.”?Bankier said the business could not afford a UK-wide terrestrial campaign, but that a digital TV campaign, which would cost around the same as the terrestrial campaign in Scotland, was among the options he was considering.




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Looking back to look forward

Wine is a liquid time capsule. Drinking older vintages not only recalls the weather conditions and winemaking styles of the past, it encourages us to reflect upon our own histories. Such reminiscence often inclines towards romanticised nostalgia. Especially after the second bottle. But looking back is a great way of learning about the future.

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